We research how your customers use your site or app, then design layouts and flows that remove friction.
Small changes often make the biggest difference: a clearer form, a shorter checkout, a navigation that uses your customers' words instead of internal jargon. Research shows where people get stuck, so design effort goes where it matters.
Designs are tested with real users before they are built, which is much cheaper than fixing a confusing interface after launch.
User research
Interviews and analytics to find real pain points.
Journey mapping
Every step a customer takes, from first visit to done.
Wireframes and prototypes
Clickable designs to review before any code.
Usability testing
Real users, real tasks, clear fixes.
Visual design
Polished interfaces that match your brand.
Design systems
Reusable components that keep products consistent.
Signs you need this
- Visitors start forms or bookings but don't finish
- Customers call to ask how to do things on your site
- Your app or portal gets complaints about being confusing
- Every new page looks slightly different from the last
How we deliver it
Research
Analytics, interviews and reviews of how people use the product today.
Map
Customer journeys and the points where people get stuck.
Design
Wireframes, then clickable prototypes of the improved flows.
Test
Usability sessions with real users, then refinements before build.
Deliverables
- Research findings and journey maps
- Wireframes for key screens
- Clickable prototype
- Usability test results and recommendations
- Final designs ready for development
Tools we work with
- Figma
- FigJam
- Google Analytics
- Microsoft Clarity
- Usability testing sessions
Common questions
Is this only for apps, or websites too?
Both. We apply the same approach to websites, customer portals, internal tools and mobile apps.
How many users do you need for testing?
A handful of participants per round usually reveals the most important problems. Several small rounds work better than one big one.
Can you hand designs to our own developers?
Yes. Designs are delivered in Figma with specifications, and we can review the build to make sure it matches.
Ready for IT you don't have to think about?
Book a free consultation. We'll review your setup and give you a clear, fixed monthly price.